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Research papers

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Maggie Stanway
June 18, 1980
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Citation

Stanway, M. (1980a, June 18). Marketing to women in traditionally male markets. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/marketing-to-women-in-traditionally-male-markets


Research papers

Report of working group

The starting point for our discussion was the recognition that social change is proceeding faster than at any time in human history. Politicians, administrators, and those involved in the political process are therefore like managers of industrial...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Karel C. P. Slootman, Andrew Robert McIntosh
June 18, 1980
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Citation

Slootman and McIntosh (1980a, June 18). Report of working group. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/report-of-working-group


Research papers

Levi's: The art of staying ahead

Founded in 1850, Levi Strauss is now the largest clothing manufacturer in the world. The historical development of the Company is traced, and the astonishing growth in the blue jean market from the 1950s onwards. The way that the Levi Strauss Company...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
June 18, 1980
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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980
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Citation

Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-


Research papers

The impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: 1) consumer; 2) economic and 3) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 15, 1980
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Citation

Tigert, D. J. (1980a, June 15). The impact of change on retail strategy, structure and performance. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-impact-of-change-on-retail-strategy-structure-and-performance